1. What is `viral marketing`?
A. Marketing that uses computer viruses to spread messages.
B. Marketing content that is designed to be shared rapidly and widely by consumers.
C. Marketing campaigns focused on health and wellness products.
D. Marketing strategies that are difficult to control or predict.
2. What does `AIDA` stand for in marketing?
A. Awareness, Interest, Desire, Action
B. Analysis, Implementation, Development, Assessment
C. Accessibility, Integrity, Durability, Affordability
D. Adaptability, Innovation, Diversification, Automation
3. Which of the following best describes `product differentiation`?
A. Selling products at the lowest possible price.
B. Making a product appear different from and more attractive than those of competitors.
C. Producing a wide range of products to appeal to all market segments.
D. Distributing products through as many channels as possible.
4. What is `guerrilla marketing`?
A. A marketing strategy that uses aggressive and forceful advertising techniques.
B. An unconventional marketing strategy with low-cost, surprising, and interactive tactics.
C. Marketing focused solely on military personnel and their families.
D. A long-term marketing plan focused on gradual growth and expansion.
5. In marketing analytics, `churn rate` refers to:
A. The rate at which new customers are acquired.
B. The percentage of customers who stop doing business with a company over a given period.
C. The speed at which products are sold in retail stores.
D. The frequency of customer interactions with a brand online.
6. What is the primary goal of `public relations` in marketing?
A. To directly sell products or services to consumers.
B. To manage the spread of negative publicity about a company.
C. To build and maintain a positive image and relationship with the public.
D. To analyze market trends and predict future sales.
7. What is `Conversion Rate Optimization` (CRO)?
A. Optimizing the speed of product delivery.
B. The systematic process of increasing the percentage of website visitors who take a desired action.
C. Reducing the cost of marketing conversions.
D. Improving the conversion of leads into sales representatives.
8. What is `influencer marketing`?
A. Marketing that influences government policies.
B. Marketing through individuals who have influence over potential buyers.
C. Marketing campaigns designed to influence stock prices.
D. Marketing strategies that influence consumer behavior unconsciously.
9. What is `permission marketing`?
A. Marketing without obtaining customer consent.
B. Marketing to customers who have explicitly agreed to receive marketing communications.
C. Marketing that is legally required by regulatory bodies.
D. Marketing only allowed in specific geographical permissions zones.
10. What is the `marketing funnel`?
A. A physical funnel used for distributing marketing materials.
B. A visual representation of the customer journey from awareness to purchase.
C. A system for organizing marketing budgets and expenses.
D. A metaphor for the narrowing scope of marketing activities over time.
11. Which of the following is NOT a common type of marketing research?
A. Qualitative research
B. Quantitative research
C. Astrological research
D. Descriptive research
12. In marketing, `brand recall` refers to:
A. The ability of consumers to remember a brand when prompted with cues.
B. The extent to which consumers can correctly elicit a brand name from memory when given a product category.
C. The number of times a brand name is mentioned in media.
D. The physical recall of products due to defects.
13. What does `CRM` stand for in marketing and sales?
A. Customer Relationship Management
B. Corporate Resource Management
C. Creative Revenue Maximization
D. Campaign Result Measurement
14. In the context of marketing ethics, `greenwashing` refers to:
A. Marketing products that are actually environmentally friendly.
B. Deceptively marketing products as environmentally friendly when they are not.
C. Marketing strategies focused on `green` colors and themes.
D. Recycling old marketing materials to reduce waste.
15. What is `positioning` in marketing strategy?
A. Finding the cheapest production location for products.
B. Establishing a distinct place in the market and in consumers` minds.
C. Determining the logistical placement of products in stores.
D. Creating a hierarchy within the marketing department.
16. In marketing, `lead generation` refers to:
A. Managing existing customer accounts.
B. The process of attracting and converting strangers and prospects into someone who has indicated interest in your company`s product or service.
C. Analyzing market trends and competitor activities.
D. Creating marketing materials for internal company use.
17. What is `Outbound Marketing`?
A. Marketing activities focused on exporting products internationally.
B. Traditional marketing where marketers initiate the conversation and send their message out to the audience.
C. Marketing strategies that prioritize outdoor advertising mediums.
D. Marketing campaigns designed to reach audiences outside of urban areas.
18. Which of these is an example of `below-the-line` promotion?
A. National newspaper advertisement
B. Sponsorship of a local event
C. Prime-time television commercial
D. Billboard advertisement
19. Which of the following is an example of `above-the-line` advertising?
A. Direct mail campaigns
B. Social media marketing
C. Television commercials
D. Point-of-sale displays
20. What is `omni-channel marketing`?
A. Marketing only through online channels.
B. A multi-channel sales approach that provides the customer with a seamless customer experience whether online, mobile, or in brick-and-mortar stores.
C. Marketing exclusively through physical storefronts.
D. Marketing that targets all possible customer demographics.
21. Which of the following is NOT typically considered one of the `4 Ps` of the marketing mix?
A. Price
B. Promotion
C. People
D. Product
22. What does `ROI` stand for in marketing?
A. Rate of Investment
B. Return on Information
C. Return on Investment
D. Reach of Influence
23. What is `customer lifetime value` (CLTV)?
A. The total amount of money a customer has spent in a single transaction.
B. The predicted revenue a business will generate from a customer during their entire relationship.
C. The current market value of a company`s customer base.
D. The average time a customer remains loyal to a brand.
24. What is `market segmentation` in marketing?
A. Dividing a broad target market into subsets of consumers who have common needs.
B. Combining different marketing strategies into one unified approach.
C. Expanding the market reach to international boundaries.
D. Analyzing the stock market trends to predict consumer behavior.
25. The term `brand equity` refers to:
A. The total assets of a company`s brand portfolio.
B. The value of a brand to its owners.
C. The legal rights associated with a brand name and logo.
D. The physical assets used in brand production.
26. In marketing, what does `USP` primarily stand for?
A. Unique Selling Proposition
B. Universal Sales Process
C. Unidentified Service Point
D. Unified Strategic Plan
27. What is `content marketing` primarily focused on?
A. Directly selling products through push advertising.
B. Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience.
C. Using aggressive sales tactics to close deals quickly.
D. Primarily using celebrity endorsements to promote products.
28. In digital marketing, `SEO` stands for:
A. Search Engine Optimization
B. Sales and Engagement Operations
C. Strategic Email Outreach
D. Social and Ethical Objectives
29. Which of the following is a key component of a `SWOT analysis`?
A. Customer Surveys
B. Technological Innovations
C. Opportunities
D. Financial Statements
30. Which of these metrics is most directly associated with measuring the success of an email marketing campaign?
A. Website traffic
B. Click-through rate (CTR)
C. Social media engagement
D. Brand awareness score
