Đề thi, bài tập trắc nghiệm online Tiếng Anh chuyên ngành Marketing – Đề 2

1. What is 'viral marketing'?

A. Marketing that uses computer viruses to spread promotional messages.

B. Marketing content that is designed to spread rapidly and organically from person to person, like a virus.

C. Marketing that is only effective during viral outbreaks or pandemics.

D. Marketing strategies that are harmful to competitors.

2. What is 'brand awareness'?

A. The legal trademark protection of a brand name.

B. The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.

C. The total sales revenue generated by a brand in a year.

D. The process of rebranding a company after a scandal.

3. Which of the following best describes 'positioning' in marketing?

A. The physical location of a store or product.

B. Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

C. The price point of a product in the market.

D. The process of making a product available in multiple retail locations.

4. The term 'customer lifetime value' (CLTV) refers to:

A. The total number of customers a business has had since it started.

B. The predicted revenue a business will generate from a customer throughout their entire relationship with the company.

C. The value of a customer's first purchase.

D. The cost of acquiring a new customer.

5. What does 'ROI' stand for in marketing?

A. Rate of Investment

B. Return of Information

C. Return on Investment

D. Ratio of Income

6. What is 'A/B testing' used for in marketing?

A. To test the structural integrity of marketing materials before distribution.

B. To compare two versions of a marketing asset (e.g., ad, webpage) to see which performs better.

C. To assess the financial budget allocated for marketing activities.

D. To analyze the audience's aesthetic preferences in marketing designs.

7. What is 'CRM' in marketing and sales?

A. Creative Resource Management

B. Customer Relationship Management

C. Corporate Risk Mitigation

D. Campaign Results Measurement

8. What does 'SEO' stand for in the context of digital marketing?

A. Sales Execution Optimization

B. Search Engine Optimization

C. Social Engagement Outreach

D. Strategic E-commerce Operations

9. Which of the following best describes 'guerrilla marketing'?

A. Marketing campaigns that use military-style tactics to dominate the market.

B. Unconventional marketing tactics used on a very low budget, often relying on surprise and viral potential.

C. Marketing focused on environmentally friendly and sustainable products.

D. Highly aggressive and intrusive advertising methods.

10. Which of the following is NOT considered one of the traditional '4 Ps of Marketing'?

A. Price

B. Promotion

C. People

D. Place

11. The term 'conversion rate' in digital marketing most commonly refers to:

A. The speed at which internet connections are improving.

B. The percentage of website visitors who complete a desired action (e.g., purchase, sign-up).

C. The number of marketing campaigns launched in a month.

D. The cost of acquiring a new customer through online advertising.

12. Which of these marketing terms refers to the process of creating a name, symbol or design that identifies and differentiates a product from other products?

A. Sales promotion

B. Branding

C. Public relations

D. Direct marketing

13. Which of the following is NOT a common type of marketing channel?

A. Television advertising

B. Telepathy

C. Social media marketing

D. Email marketing

14. In marketing, what does 'brand voice' refer to?

A. The actual sound or jingle associated with a brand.

B. The consistent personality and style of communication a brand uses across all channels.

C. The volume of advertising a brand uses in its campaigns.

D. The feedback and opinions expressed by customers about a brand.

15. What does 'CPM' stand for in online advertising pricing models?

A. Cost Per Mille (Thousand)

B. Click-through Percentage Metric

C. Customer Profit Margin

D. Campaign Performance Measurement

16. The term 'brand equity' refers to:

A. The total assets of a company's marketing department.

B. The financial value of a company's stock in the stock market.

C. The value of a brand, based on consumer perceptions, experiences, and loyalty.

D. The legal protection of a brand name and logo.

17. Which of these is a primary goal of 'content marketing'?

A. Directly selling products through blog posts.

B. Creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.

C. Primarily focusing on promotional content and advertisements.

D. Using content solely for internal communication within a company.

18. In marketing, 'USP' is an abbreviation for:

A. Unique Selling Proposition

B. Universal Sales Process

C. Unified Service Protocol

D. User Satisfaction Point

19. What is 'market segmentation' in marketing?

A. Ignoring different customer groups to focus on the average consumer.

B. Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.

C. Increasing the price of products to target wealthier customers.

D. Marketing the same product to every customer in the same way.

20. Which of the following is an example of 'above-the-line' advertising?

A. Direct mail

B. Public relations

C. Television commercials

D. Point-of-sale displays

21. Which of these is a key aspect of 'social listening' in marketing?

A. Broadcasting marketing messages widely on social media.

B. Monitoring social media conversations and mentions related to a brand or industry.

C. Ignoring negative comments on social media to maintain a positive image.

D. Using social media solely for advertising purposes.

22. What is 'permission marketing'?

A. Marketing without getting consent from consumers.

B. Marketing to consumers only after obtaining their explicit consent.

C. Marketing that is legally permitted by government regulations.

D. Marketing that is always free of charge for consumers.

23. What is 'lead generation' in marketing?

A. The process of closing a sale and finalizing a transaction.

B. The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

C. The process of managing existing customer relationships.

D. The process of producing goods and services for the market.

24. What is meant by 'marketing automation'?

A. Completely replacing human marketers with robots.

B. Using software to automate repetitive marketing tasks and workflows.

C. Marketing strategies that are unpredictable and random.

D. The process of manually sending emails to customers.

25. Which of these is NOT a common objective of marketing?

A. Increasing brand awareness

B. Maximizing production costs

C. Generating leads and sales

D. Building customer loyalty

26. In marketing research, what is 'primary data'?

A. Data that is collected from government publications.

B. Data that is collected firsthand for a specific research purpose.

C. Data that is readily available in libraries and online databases.

D. Data that is considered less important than secondary data.

27. What is 'omnichannel marketing'?

A. Marketing only through online channels.

B. A multi-channel sales approach that provides the customer with a seamless customer experience whether online, in a physical store, or on a mobile device.

C. Marketing focused on a single, dominant channel.

D. Marketing that ignores customer experience and focuses solely on sales.

28. What is 'influencer marketing'?

A. Marketing that involves manipulating or influencing consumer behavior unethically.

B. Marketing through individuals who have influence over potential buyers, often on social media.

C. Marketing tactics that are designed to influence government policies.

D. Marketing exclusively to highly influential people in society.

29. In the context of marketing analytics, what are 'KPIs'?

A. Key Performance Indicators

B. Knowledge Process Initiatives

C. Key Product Innovations

D. Known Problem Identifiers

30. In advertising, what is 'reach'?

A. The number of times an advertisement is shown.

B. The percentage of the target audience that sees an advertisement at least once.

C. The total cost of an advertising campaign.

D. The effectiveness of an ad in persuading consumers.