Đề thi, bài tập trắc nghiệm online Tiếng Anh chuyên ngành Marketing – Đề 6

1. What does 'CRM' stand for in marketing and sales?

A. Customer Relationship Management

B. Campaign Resource Management

C. Consumer Response Measurement

D. Corporate Risk Mitigation

2. In social media marketing, 'Reach' refers to:

A. The number of interactions on a social media post (likes, comments, shares).

B. The total number of people who have seen your content.

C. The percentage of followers who engage with your content.

D. The cost per thousand people who see your advertisement.

3. Which stage of the 'Customer Decision Journey' typically involves consumers actively evaluating different brands or products?

A. Awareness

B. Consideration

C. Decision

D. Loyalty

4. What does 'B2B' marketing refer to?

A. Business to Basic consumers

B. Business to Business

C. Brand to Brand

D. Budget to Budget

5. Which of the following best describes 'Marketing ROI'?

A. The total revenue generated by marketing campaigns.

B. The return on investment from marketing spend, showing the efficiency of marketing efforts.

C. The number of impressions generated by marketing activities.

D. The overall budget allocated to marketing activities.

6. In marketing research, what is 'Primary Data'?

A. Data that has been collected and published by others.

B. Data collected directly from the source for a specific research purpose.

C. Government statistical data used for market analysis.

D. Information obtained from competitor's marketing materials.

7. In marketing, what does 'USP' primarily stand for?

A. Unique Selling Proposition

B. Universal Sales Process

C. Unsolicited Service Protocol

D. Unified Strategic Plan

8. Which of these is an example of 'Below-the-Line' promotion?

A. Television advertising

B. Newspaper advertisement

C. Direct Mail Campaign

D. Radio commercial

9. What is 'Viral Marketing'?

A. Marketing that uses computer viruses to spread promotional messages.

B. A marketing phenomenon that facilitates and encourages people to pass along a marketing message.

C. Marketing that is only effective for online products.

D. Marketing that is considered unethical due to its rapid spread.

10. Which of these best describes the 'Product Life Cycle' in marketing?

A. The duration for which a product is guaranteed under warranty.

B. The stages a product goes through from when it was first thought of until it finally is removed from the market.

C. The period of time it takes to manufacture a product.

D. The shelf life of a perishable product.

11. What does 'SEM' stand for in digital marketing?

A. Social and Ethical Marketing

B. Search Engine Marketing

C. Strategic E-mail Management

D. Sales and Event Management

12. Which of these marketing metrics is most directly related to customer satisfaction?

A. Conversion Rate

B. Customer Lifetime Value (CLTV)

C. Net Promoter Score (NPS)

D. Click-Through Rate (CTR)

13. In the context of branding, 'Brand Equity' refers to:

A. The total financial assets of a brand.

B. The commercial value that derives from consumer perception of the brand name.

C. The legal rights and trademarks associated with a brand.

D. The physical assets used in the production of branded goods.

14. What is 'Customer Lifetime Value' (CLTV)?

A. The cost of acquiring a new customer.

B. A prediction of the net profit attributed to the entire future relationship with a customer.

C. The total revenue generated from a customer in a single transaction.

D. The average lifespan of a customer's product.

15. Which of the following is a key benefit of 'Digital Marketing' compared to traditional marketing?

A. Higher cost-effectiveness and more precise targeting.

B. Greater reach to older demographics.

C. Less reliance on data and analytics.

D. Increased difficulty in measuring campaign performance.

16. What is 'Marketing Automation'?

A. The process of manually managing marketing campaigns.

B. Using software to automate repetitive marketing tasks such as email marketing, social media posting, and ad campaigns.

C. Marketing that is entirely run by artificial intelligence.

D. A marketing strategy that avoids human interaction with customers.

17. What is 'Market Segmentation' in marketing?

A. Dividing a broad target market into subsets of consumers who have common needs.

B. Increasing the overall size of the market for a product.

C. Focusing marketing efforts on a single customer segment.

D. Selling products in multiple different markets simultaneously.

18. What is 'Guerrilla Marketing'?

A. A marketing strategy focused on aggressive price competition.

B. An unconventional marketing strategy that relies on time, energy and imagination rather than a big marketing budget.

C. Marketing tactics used in politically unstable regions.

D. A marketing approach that uses military metaphors and strategies.

19. What is 'A/B testing' in marketing?

A. Testing advertisements only in market 'A' and market 'B'.

B. A randomized experiment with two variants, A and B, used to determine which variation performs better for a given goal.

C. Testing advertisements using only audio and visual formats.

D. A method to test the 'A'ccuracy and 'B'udget of a marketing campaign.

20. What is the main purpose of 'Public Relations' in marketing?

A. To directly persuade customers to purchase products.

B. To manage the spread of information between an individual or an organization and the public.

C. To create short-term sales promotions.

D. To handle all advertising campaigns for a company.

21. Which of the following is NOT typically considered one of the '4 Ps' of the traditional marketing mix?

A. Product

B. Price

C. People

D. Promotion

22. Which term describes the process of creating a perceived difference between a brand’s offering and those of its competitors?

A. Market Penetration

B. Product Differentiation

C. Market Skimming

D. Cost Leadership

23. What is 'Content Marketing'?

A. Marketing that focuses solely on written content like blog posts.

B. A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content.

C. Marketing that uses content to directly sell products.

D. Marketing that only uses user-generated content.

24. Which of the following is NOT a typical goal of 'Social Media Marketing'?

A. Increasing brand awareness and reach.

B. Generating immediate, direct sales conversions.

C. Building community and engaging with customers.

D. Driving website traffic.

25. In marketing, what is 'Positioning'?

A. The physical location of a product in a retail store.

B. Creating a clear and distinctive place in the consumer's mind for your brand relative to competitors.

C. The process of setting the price of a product relative to its cost.

D. The logistical process of distributing products to different markets.

26. What is 'Inbound Marketing'?

A. Marketing tactics that aggressively interrupt potential customers.

B. A marketing strategy that focuses on attracting customers through relevant and helpful content and adding value at every stage in your customer's journey.

C. Marketing primarily focused on outbound sales calls and direct mail.

D. Marketing that prioritizes quantity of leads over quality.

27. What does 'SEO' stand for in digital marketing?

A. Social Engagement Optimization

B. Search Engine Optimization

C. Sales and E-commerce Operations

D. Strategic Export Objectives

28. What is 'Influencer Marketing'?

A. Marketing that influences government policy.

B. A type of marketing that involves brands collaborating with individuals who have influence over their target audience.

C. Marketing focused on influencing internal company stakeholders.

D. Marketing that uses subliminal messages to influence consumer behavior.

29. What is 'Brand Awareness'?

A. The percentage of customers who have purchased a brand’s product.

B. The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.

C. The market share held by a particular brand.

D. The legal protection afforded to a brand's logo and name.

30. In the '7 Ps' marketing mix, which 'P' focuses on the environment in which the service is delivered?

A. Price

B. Promotion

C. Physical Evidence

D. Process