Đề thi, bài tập trắc nghiệm online Tiếng Anh chuyên ngành Marketing – Đề 7

Marketing automation involves using software and technologies to automate repetitive marketing tasks and workflows. This can include email marketing, social media posting, lead nurturing, and campaign tracking, aiming to improve efficiency and effectiveness of marketing efforts.

Social Media Marketing involves using social media platforms like Facebook, Instagram, Twitter, etc., to connect with audiences, build relationships, promote products or services, and achieve marketing goals. It leverages social interactions and networks for marketing purposes.

Brand positioning involves creating a clear, distinct, and desirable image of a brand in the minds of target customers relative to competing brands. It's about defining how a brand is perceived and differentiated in the marketplace.

CPC stands for Cost Per Click. It's a common metric in online advertising where advertisers pay a fee each time one of their ads is clicked. It's used to measure the cost-effectiveness of online advertising campaigns, particularly in pay-per-click (PPC) models.

Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It's about building relationships and providing value, not just direct selling.

CRM systems are designed to help businesses manage and analyze customer interactions and data throughout the customer lifecycle. A key benefit is improved customer relationships, leading to higher satisfaction and loyalty through personalized and effective engagement.

Search Engine Optimization (SEO) is the practice of enhancing a website to increase its visibility on search engines like Google. The goal is to rank higher in search results for relevant keywords, driving organic traffic to the website.

Influencer marketing involves partnering with individuals who have a significant and engaged following on social media or other platforms. These 'influencers' promote products or services to their audience, leveraging their credibility and reach to impact consumer purchasing decisions.

A value proposition is a clear and concise statement that summarizes why a customer should buy a product or use a service. It highlights the key benefits, value, and unique selling points that differentiate it from competitors and address customer needs.

Brand equity is the added value a brand gives to a product or service beyond its functional benefits. It's built on consumer perceptions, experiences, and associations with the brand, influencing their purchasing decisions.

Customer Lifetime Value (CLTV) is a prediction of the net profit attributed to the entire future relationship with a customer. It's a crucial metric for understanding the long-term value of customer relationships and making informed decisions about customer acquisition and retention strategies.

The promotional mix includes tools used to communicate the value of a product and persuade target customers to buy it. Typical elements are advertising, public relations, sales promotion, personal selling, and direct marketing. Product design is part of the 'Product' element of the marketing mix, not 'Promotion'.

Content curation involves finding, selecting, and sharing the best and most relevant content on a specific topic from various sources for your audience. It's about adding value by organizing and presenting useful information rather than just creating original content.

Guerrilla marketing is characterized by its use of unconventional, creative, and often surprising tactics to promote products or services, typically with a low budget. It aims to create buzz and memorable impressions through unexpected means.

AIDA is a model that describes the stages a consumer goes through before making a purchase decision. It stands for Attention (or Awareness), Interest, Desire, and Action, representing the cognitive stages of the buying process.

Public Relations (PR) is focused on managing and shaping the public image and reputation of a company or brand. It involves building positive relationships with various stakeholders, including the media, customers, and the general public, to enhance credibility and trust.

Permission marketing is a strategy where marketers ask for consumers' consent before sending them marketing messages. It's based on the idea of 'opting in' and aims to build relationships with customers who are genuinely interested in receiving communications, leading to more effective and welcomed marketing efforts.

Market segmentation is the process of dividing a diverse market into distinct groups of consumers who have similar needs and characteristics. This allows marketers to tailor their strategies more effectively to specific segments.

USP stands for Unique Selling Proposition. It's a factor that differentiates a product from its competitors, such as the lowest cost, highest quality, or first-ever product of its kind. A USP is a specific benefit that makes a company's offering stand out.

Omnichannel marketing aims to provide a consistent and integrated customer experience across all channels and touchpoints, whether online or offline. It focuses on creating a unified brand experience regardless of how a customer interacts with the brand.

ROI stands for Return on Investment. In marketing, it's a key metric used to measure the profitability and effectiveness of marketing campaigns and activities. It calculates the return generated from marketing investments relative to their cost.

'Marketing Myopia' describes businesses that define themselves based on their products instead of considering broader customer needs and experiences. This narrow focus can lead to missed opportunities and a failure to adapt to market changes.

B2B (Business-to-Business) marketing typically involves selling products or services to other businesses. It often emphasizes rational decision-making based on product features, benefits, ROI, and building long-term, professional relationships. Unlike B2C, emotional appeals are less dominant, and sales cycles are generally longer.

Brand awareness refers to how familiar the target audience is with a particular brand. It measures the degree to which consumers recognize and remember a brand, including its name, logo, and associated qualities.

Sales promotion is designed to stimulate immediate sales activity through short-term incentives. It focuses on creating urgency and encouraging quick purchase decisions through techniques like discounts, coupons, and limited-time offers, unlike advertising which often aims for long-term brand building.

While product development is informed by market research, it is not itself a *type* of marketing research. Marketing research focuses on understanding markets, customers, competitors, and the marketing environment. Product development is a business function that uses insights from market research but is a separate process.

Price skimming is a pricing strategy where a company sets a high initial price for a new product to capitalize on demand from early adopters who are willing to pay a premium. The price is then typically lowered over time to attract more price-sensitive segments of the market.

The 'Place' element of the marketing mix is concerned with distribution channels, logistics, and making products accessible and available to the target market. It encompasses where and how customers can purchase the product.

Direct marketing involves communicating directly with individual customers or carefully targeted segments to obtain an immediate response or build lasting customer relationships. Common methods include email marketing, telemarketing, and direct mail.

Viral marketing refers to marketing campaigns that are designed to spread rapidly and widely from one person to another, much like a virus. This is often achieved through shareable online content that encourages users to pass it along to their networks.