1. Which term describes marketing activities that are outbound, interruptive, and focused on broadly broadcasting a message to masses?
A. Inbound marketing
B. Content marketing
C. Outbound marketing
D. Relationship marketing
2. What is `influencer marketing`?
A. Marketing that influences government regulations.
B. Marketing that uses key individuals (influencers) to drive a brand`s message to their larger market.
C. Marketing that only targets young influencers.
D. Marketing that influences internal company policies.
3. What does `ROI` stand for in marketing?
A. Rate of Interest
B. Return on Investment
C. Reach of Influence
D. Range of Items
4. What is `brand loyalty` in marketing?
A. The legal protection of a brand name.
B. A customer`s consistent preference for one brand over another.
C. The process of launching a new brand.
D. The total market share of a brand.
5. In marketing, `AIDA` is a model that describes the stages of the customer journey. What does `A` stand for in AIDA?
A. Action
B. Awareness
C. Analysis
D. Advocacy
6. Which of the following best describes `direct marketing`?
A. Marketing through intermediaries or retailers.
B. Marketing that communicates directly to the consumer, often through mail, email, or telemarketing.
C. Marketing focused on brand building over immediate sales.
D. Marketing that uses only digital channels.
7. What is `lead generation` in marketing?
A. The process of closing a sale with a customer.
B. The process of attracting and converting strangers and prospects into someone who has indicated interest in your company`s product or service.
C. The process of managing customer service inquiries.
D. The process of distributing products to retailers.
8. What is a `value proposition` in marketing?
A. The cost of producing a product.
B. A promise of value to be delivered and a customer belief that value will be experienced.
C. The total sales revenue expected from a product.
D. The legal terms and conditions for product returns.
9. What is `brand positioning` in marketing strategy?
A. The physical location of a brand`s retail stores.
B. The process of establishing and maintaining a distinctive place for a brand in the minds of target customers.
C. The financial valuation of a brand.
D. The legal registration of a brand`s trademark.
10. Which marketing communication tool is best suited for building long-term relationships with customers?
A. Television advertising
B. Personal selling
C. Sales promotions
D. Public relations
11. In marketing analytics, `conversion rate` typically refers to the percentage of:
A. Website visitors who make a purchase.
B. Marketing emails that are opened.
C. Social media followers who engage with content.
D. Advertisements that are clicked on.
12. What does `CRM` stand for in the context of marketing and sales?
A. Customer Relationship Management
B. Certified Retail Marketing
C. Corporate Resource Management
D. Consumer Response Metrics
13. Which of the following is a key characteristic of `digital marketing`?
A. Exclusively uses print media.
B. Primarily relies on face-to-face interactions.
C. Uses digital channels to reach consumers.
D. Avoids data analytics for decision-making.
14. What does `SEO` stand for in digital marketing?
A. Social Engagement Optimization
B. Search Engine Optimization
C. Sales and E-commerce Operations
D. Strategic Executive Oversight
15. What is `market penetration` strategy?
A. Entering a completely new market segment.
B. Selling more of existing products in existing markets.
C. Developing new products for new markets.
D. Reducing product prices to below cost.
16. In marketing, what does `USP` primarily stand for?
A. Unique Selling Proposition
B. Universal Sales Point
C. United Service Protocol
D. Unsolicited Spam Prevention
17. Which of the following is NOT one of the `4 Ps` of marketing?
A. Product
B. Price
C. Promotion
D. People
18. What is `brand awareness` in marketing?
A. The total revenue generated by a brand.
B. The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.
C. The legal protection of a brand`s logo and name.
D. The process of rebranding a product to target a new market.
19. Choose the term that best describes the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
A. Market penetration
B. Market segmentation
C. Market diversification
D. Market consolidation
20. What is `viral marketing`?
A. Marketing that uses computer viruses to spread messages.
B. Marketing that relies on people to pass along a marketing message or content to others, creating exponential growth in exposure and influence.
C. Marketing that is only effective for online products.
D. Marketing that is illegal due to privacy concerns.
21. Which of these is NOT a common objective of social media marketing?
A. Increasing brand awareness.
B. Driving website traffic.
C. Generating immediate sales conversions.
D. Managing internal employee communications.
22. Which of these marketing metrics is most directly associated with the immediate revenue generated from an advertising campaign?
A. Brand Sentiment
B. Return on Ad Spend (ROAS)
C. Customer Lifetime Value (CLTV)
D. Website Traffic
23. What is `public relations` (PR) primarily focused on in marketing?
A. Directly selling products to consumers.
B. Managing the spread of information between an individual or an organization and the public.
C. Creating paid advertisements in media.
D. Analyzing website traffic and user behavior.
24. What is `guerrilla marketing`?
A. A marketing strategy focused on large-scale, expensive campaigns.
B. An unconventional marketing strategy which uses surprise and/or unconventional interactions in order to promote a product or service.
C. Marketing solely through online channels and social media.
D. A government regulated marketing approach for public services.
25. What does `PPC` stand for in online advertising?
A. Post Per Click
B. Pay Per Click
C. Product Placement Campaign
D. Pre-Purchase Consultation
26. In SWOT analysis, what does `W` stand for?
A. Wishes
B. Weaknesses
C. Wealth
D. Workforce
27. Which of the following is NOT typically considered a stage in the `marketing funnel`?
A. Awareness
B. Consideration
C. Evaluation
D. Distribution
28. In the context of global marketing, what does `localization` primarily involve?
A. Standardizing marketing messages across all countries.
B. Adapting marketing strategies to suit specific local markets, cultures, and languages.
C. Focusing only on online marketing channels globally.
D. Ignoring cultural differences to achieve cost efficiency.
29. What is the primary goal of `content marketing`?
A. To directly sell products through online ads.
B. To create and distribute valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
C. To solely focus on social media promotions.
D. To primarily use email blasts for product announcements.
30. In marketing research, what is a `focus group`?
A. A statistical method to analyze large datasets.
B. A demographically diverse group of people assembled to participate in a guided discussion about a particular product before it is launched.
C. A group of marketing experts deciding on advertising strategies.
D. A method to focus marketing efforts on a niche market.
