1. What is `Social Media Marketing`?
A. Marketing exclusively through print media about social issues.
B. Using social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
C. Marketing only to non-profit social organizations.
D. Avoiding social interactions in marketing campaigns.
2. What does `ROI` stand for in the context of marketing investments?
A. Rate of Innovation
B. Return on Investment
C. Reach of Influence
D. Risk of Implementation
3. What is `Demand Generation`?
A. The process of fulfilling existing customer demand only.
B. Marketing programs designed to create interest and excitement for a company`s products or services.
C. Ignoring customer needs and focusing on product features.
D. A process of reducing product availability to increase demand.
4. What is `Omnichannel Marketing`?
A. Marketing through only one channel to maximize impact.
B. A multichannel approach to marketing, selling, and serving customers in a way that provides a seamless customer experience regardless of channel.
C. Marketing that only uses online channels.
D. Marketing that ignores customer experience across different channels.
5. What does `Conversion Rate` measure in marketing?
A. The rate at which customers leave a website without making a purchase.
B. The percentage of visitors to your website who complete a desired goal (a conversion).
C. The speed at which marketing campaigns are created and launched.
D. The number of marketing emails sent per day.
6. What does `PPC` stand for in online advertising?
A. Post Per Click
B. Pay Per Campaign
C. Pay Per Click
D. Page Performance Cost
7. Which of the following is NOT a common type of marketing budget?
A. Percentage of Sales Budget
B. Competitive Parity Budget
C. Affordable Method Budget
D. Random Guess Budget
8. In SEO, what does `Keyword` refer to?
A. A secret code used to encrypt website content.
B. Words or phrases that people type into search engines to find information.
C. A visual element used in website design.
D. A type of website programming language.
9. What does `CAC` stand for in marketing metrics?
A. Customer Acquisition Cost
B. Customer Action Campaign
C. Creative Advertising Content
D. Consumer Awareness Campaign
10. Which of the following is an example of `Below-the-line` promotion?
A. Television advertising
B. Print advertising in magazines
C. Direct mail and email marketing
D. Radio commercials
11. Which of the following best describes `Public Relations` (PR) in marketing?
A. Directly promoting products through paid advertising.
B. Managing the spread of information between an individual or an organization and the public.
C. Focusing solely on internal communications within a company.
D. Primarily concerned with sales transactions and revenue generation.
12. In marketing research, what is `Primary Research`?
A. Research that uses only publicly available data.
B. Original research conducted to answer specific questions, involving methods like surveys, interviews, and experiments.
C. Research that summarizes findings from existing studies.
D. Research conducted primarily in libraries.
13. Which of the following is NOT a stage in the traditional marketing funnel?
A. Awareness
B. Consideration
C. Retention
D. Rejection
14. In marketing, what does `USP` primarily stand for?
A. Unique Selling Proposition
B. Universal Sales Process
C. User Service Protocol
D. Ultimate Strategic Plan
15. What is `Lead Generation` in marketing?
A. Converting existing customers into brand advocates.
B. The process of attracting and converting strangers and prospects into someone who has indicated interest in your company`s product or service.
C. Managing customer service inquiries and complaints.
D. Focusing solely on increasing brand awareness without seeking customer interest.
16. What is `Market Segmentation` in marketing?
A. Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
B. Increasing the overall size of a target market.
C. Ignoring differences between customer groups to achieve economies of scale.
D. Focusing marketing efforts on a single, undifferentiated market segment.
17. What is `Customer Relationship Management` (CRM)?
A. A system for managing a company`s interactions with current and potential customers.
B. A marketing strategy focused solely on acquiring new customers.
C. A department responsible for handling customer complaints.
D. A method for calculating customer churn rate only.
18. What is `Inbound Marketing`?
A. Pushing marketing messages out to a wide audience regardless of interest.
B. Focusing on attracting customers to you through valuable content and experiences tailored to them.
C. Primarily using telemarketing and cold calling.
D. Ignoring customer preferences and needs in marketing.
19. Which of the following is NOT typically considered one of the `4 Ps` of marketing?
A. Product
B. Price
C. Promotion
D. Packaging
20. What is `Brand Equity`?
A. The total monetary value of all company assets.
B. The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
C. The legal ownership documents of a brand.
D. The number of employees working for a brand.
21. Which of these is a primary goal of `Brand Awareness` campaigns?
A. To immediately drive sales conversions.
B. To increase customer loyalty among existing customers.
C. To make consumers familiar with and recognizable of a brand.
D. To directly compare a brand to its competitors in advertisements.
22. What is `Marketing Automation`?
A. Manually sending emails and social media posts.
B. Using software to automate repetitive marketing tasks such as email marketing, social media posting, and ad campaigns.
C. Avoiding technology in marketing processes.
D. A marketing strategy that requires no human intervention.
23. What is `Guerrilla Marketing` best described as?
A. A marketing strategy focused on heavy advertising spending.
B. Unconventional marketing tactics used on a very low budget.
C. Marketing exclusively through online channels.
D. A strategy that relies solely on celebrity endorsements.
24. What is `Viral Marketing`?
A. Marketing that spreads like a computer virus and is harmful to consumers.
B. Marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (like product sales) through self-replicating viral processes.
C. Marketing campaigns that are extremely expensive and luxurious.
D. Marketing that is only effective for viral products like health supplements.
25. What is `Outbound Marketing`?
A. Waiting for customers to come to you.
B. Actively reaching out to potential customers, often using methods like cold calling, email blasts, and traditional advertising.
C. Marketing exclusively through social media.
D. Focusing solely on existing customers.
26. What is `Influencer Marketing`?
A. Marketing that influences government policy.
B. A form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers.
C. Marketing that influences internal employees only.
D. Marketing focused on influencing competitors` strategies.
27. What is `Content Marketing` primarily about?
A. Directly selling products through online advertisements.
B. Creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.
C. Using aggressive sales tactics to close deals quickly.
D. Primarily focusing on print advertising for brand promotion.
28. What does `KPI` stand for in marketing performance measurement?
A. Key Product Indicator
B. Key Performance Indicator
C. Knowledge Process Integration
D. Keep Personal Information
29. In marketing analytics, what does `CTR` stand for?
A. Customer Transaction Rate
B. Click-Through Rate
C. Customer Tracking Ratio
D. Cost To Reach
30. What is `A/B testing` in marketing?
A. Testing different versions of a marketing campaign to see which performs better.
B. Testing the `A` grade customers versus `B` grade customers.
C. Always choosing option `A` over option `B` in marketing decisions.
D. Testing advertising only on channels starting with `A` or `B`.
